What does Directopub do?
It enables publishers to sell ad space directly to ALL advertisers
Directopub simplifies the publisher advertising process by enabling them to partner directly with unlimited advertisers, of any size budget and in any geographic location. Publishers have full control and transparency, selling at rate card and cutting out the ad networks and their associated ad tech fees/revenue shares.
How does it work?
An interface and a service
Directopub provides publishers with a branded, campaign management interface for advertisers to run self-serve direct campaigns without any minimum spends. The interface features are fully customized to the expertise levels of advertisers, so even those with little to no experience can build creatives and set up campaigns.
For managed campaigns, the interface streamlines the workflow of the in-house sales teams, optimizing the entire process and making it more time efficient. Directopub takes care of the implementation and a number of value added services, such as auditing of creatives and billing.
CONTROL & REVENUE
of In-house Direct Sales and PMPs by adding the scalability to work with ALL Advertisers.
SPEED & SCALE
of Ad Networks with direct self-serve connections minus the ad tech fees.
To serve ALL advertisers
Directly, on a Self-Serve basis, minus the Ad Tech Fees
Selling direct streamlines internal processes and provides more transparency of processes and advertisers.
No need for partnerships or revenue share agreements with ad tech companies.
Publisher set rate card prices guaranty higher eCPMs than those achieved via programmatic.
The solution that integrates seamlessly with your existing processes & ad stack!
Directopub is a publisher customized offering that white labels the Bucksense programmatic platform to provide publishers with a customized, self-serve ad platform to safely sell their inventory directly to advertisers.
- A Publisher Branded platform to sell ad inventory
- Fully customized with the features that matter most
- Advertisers create accounts and run self-serve campaigns
Auditing of creatives is handled by Direcopub, according to publishers policies
At Publisher’s rate card
Advertisers who create accounts can run Video, Native and Display Campaigns that buy inventory directly from the publisher.
The flow is integrated seamlessly with the publishers existing ad stack and inventory is sold at publisher set rate card.
Sell to all advertisers
Partner directly with any advertiser. Without the direct to publisher interface, direct campaigns are typically dominated by advertisers from huge companies with vast advertising budgets. Directopub opens the door for everyone, of every size, budget, expertise level and geographical location.
Sell directly to advertisers anywhere, at any time. By enabling self-serve direct campaigns, Directopub has removed geographical, timezone and language barriers that have previously made direct partnerships difficult or even impossible.
Directopub enables publishers to cultivate direct relationships with advertisers anywhere in the world.
The reality for publishers today is that unless they have an army sized in-house sales team, they can't possibly handle all advertisers directly and so are forced to only work with those who meet a minimum advertising budget. This means that all the remaining advertisers have to buy ad inventory via the ad networks, supply partners and programmatic companies, who take +40% of publisher revenue in ad tech fees.
Directopub enables publishers, for the first time, to sell directly to ALL advertisers, eliminating the need for middlemen and their associated fees.
Customer IOs and Sign Ups
We provide an automated system to handle customer account creation and the signing of your company's IO.
Platform Training & Onboarding
Full and comprehensive platform training and campaign setup/management for all new customers.
Auditing of Creatives
We protect your brand by manually auditing all ads in accordance to your company’s creative policies.
Our dedicated team of experts handles all your customer service requirements.
An in-house team of engineers working 24/7 to ensure that things are running smoothly.
We handle all billing functions. Credit Card and wire transfer options available.
Never miss a beat!
Access, monitor and analyse the performance of your Advertisers at any time, in real time.
For your Advertisers
Never manually pull an excel sheet again!
The customizable dashboard provides Advertisers with direct access to real time campaign performance reports.
We enable Publishers to safely monetize their 1st party user data by selling it to direct Advertisers as a targeting add-on.
This information can be categorized into segments, and used by Advertisers to refine and reach their target audiences.
- Users segment price defined by Publisher
- User data not shared with Advertisers
Additional revenue for Publishers.
More relevant advertising for their users!
As users navigate your site/app they are placed into anonymous behavior-based audience groups.
BUT to protect user experience, your site/app can only sell a certain amount of ad space, leaving advertisers queueing to target their prefered audiences.
With Directopub brand extension, when your ad inventory is full, advertisers can still target your audiences when they are on different sites/apps.
- Extended ad inventory reach for publishers
- Data retained by publishers
- No ad slot jamming for users
Directopub was developed and is owned by Bucksense Inc, the programmatic platform for agile marketers looking to bring brand building in house.
Part of Acotel Group SpA (ACO:IM), Bucksense was founded in 2012 and is currently the programmatic platform of choice for 350+ agencies worldwide.
For more, visit www.bucksense.com