The BIG Picture
Currently, the most common ways of advertising are either Google, Facebook or Direct links on Publisher’s sites. Unfortunately, these methods - even though easily accessible, are very restrictive.
Facebook has links everywhere to engage the advertiser, but then, the ads will only show to the social platform’s users. Because of its straight-forward access and no minimum spend required, this is the preferred method of small business owners.Bottom line
Good for SMALL BUSINESS
Facebook user friendly but limited presence
Publisher’s sites promp Advertisers to fill out a standard form to create an account. This method takes weeks resulting time consuming, and is often reserved to agencies with a bigger budget. Medium size agencies and inhouse programmatic teams usually rely on this advertising solution.Bottom line
Good for INHOUSE PROGRAMMATIC MEDIUM SIZE AGENCIES
Publisher site Not user friendly and for bigger budgets ($25K+)
Using traditional selling methods, Publishers are never in full control of their spend. Until now.
Time for a change
Bucksense creates a different selling channel for modern publishers: Directopub, the perfect combo of control and revenue + speed and scale opening the door to ALL advertisers.
Enhance the CONTROL & REVENUE of In-house Direct Sales and PMPs by adding the scalability to work with ALL Advertisers.
While boosting the SPEED & SCALE of Ad Networks with direct self-serve connections minus the ad tech fees.