DSPs usually have a suite of value-added services that they charge for (e.g. programmatic optimization features, DMP services, 3rd party data sources, managed service).
So what about increasing direct ad sales volume
while cutting out ad tech fees?
Directopub is a whitelabel solution that not only will allow you to reach all advertisers directly, reducing costs and time, but also will avoid revenue splits among the ad tech players. Therefore, Advertisers can autonomously and efficiently run direct Video, Native & Display campaigns on Mobile and Desktop, while reaching the right audience and inventory and avoiding the complex and costly steps and touchpoints commonly found on other platforms. Besides, this will leave their in-house sales teams free to focus on larger strategic accounts and partnerships.